Tuesday, April 5, 2011

There can be only one: FACE party's campaign video counts down to SGA election finale

By Chelsea Boozer
The Daily Helmsman

The Finding Answers Concerning Everyone party used more than flyers and campaigning booths to attract voters in this year's Student Government Association election.
For the second year in a row, FACE promoted itself on the web, using YouTube and social media sites in the hope of taking the party's views viral.
In a video posted to Facebook and YouTube on Tuesday night, several members of The University of Memphis men's basketball team endorsed the FACE party and its presidential and vice presidential candidates, Hunter Lang and Courtney Milton. Men's basketball coach Josh Pastner is also featured, saying that he supports the SGA.
FACE posted a similar clip on the web last year. That video premiered the rap song "Vote for FACE" and featured dance moves by Lang and basketball player Will Coleman. This year's video featured ‘80s glam rock hit "The Final Countdown" by Swedish band Europe as background music.
"That's an epic song, and I thought it would be funny because it's the final countdown to the election and my presidency," said Lang, reigning SGA president. "This is the last year I'll be able to do anything like that (because I'm a junior), so it is my final countdown. I thought the song fit the circumstances."
In the video, Coleman and teammate Drew Barham work out in the Larry O. Finch Recreational Facility and read newspapers available on campus thanks to the USA Today Collegiate Readership Program, implemented by the SGA and spearheaded by Lang.
"Well you know, if you vote yes on the referendum (concerning a $5 increase in the Student Activity Fee) and vote for Hunter Lang and Courtney Milton, it could definitely maximize the potential of this weight room and get more money for student activities and keep getting these wonderful papers on campus for free," Coleman tells Barham as they lift weights.
In the next scene, Lang and Milton cast their votes for FACE in the Ned R. McWherter Library, a designated polling station during the election, which ended Thursday.
"I wanted to shed a light on all of the campaigning and make something comical and put information in it at the same time," Lang said.
Basketball player Tarik Black also guest-stars in the video and endorses FACE.
Lang wrote the storyboard for and directed the video, but the basketball players' lines were improvised, he said. Pastner walked into the Finch Center during filming and agreed to support SGA as a whole at Lang's request.
Freshman civil engineering major Joey Clark served as the project's videographer, and junior communications major Cameron Mitchell edited the piece, which was shot and edited in one day and posted online.

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